Contextual Backlinks - Why they are Valuable for SEO and How to Create Them

Competitive online marketing environment

Webmasters operating in the highly competitive field of online marketing are aware of the difficulties they face to become successful; often they are vying for a top spot for difficult key phrases. Due to this extreme level of competition, websites are constantly in and out of the top spots. Therefore, new and innovative techniques are required to succeed in off page search engine optimization, known as link building. One of these techniques that is gaining in popularity is the utilization of contextual backlinks to increase the ranking of the sites.

The contextual link building strategy

Contextual link building strategy encompasses using links that relate to your specific niche to increase the site ranking when users search online for related keywords. In other words, contextual backlinks originate from sources that are related to the specific niche of the website owners. Webmasters utilize anchor text within the pages that includes the important key phrases or keywords related to their business segment; the link is not in a simple header or footer, yet part of the natural flow of text, the way hyperlinks were designed to be used (and why search engines such as Google, Yahoo and Bing love them). When compared to other methods of backlinks creation, it is seen that content backlinks are more effective and efficient. Moreover, the results from these specific types of backlinks are visible within a short amount of time. Hence, utilizing the services of a contextual link builder is advisable to remain competent and grow your business in the stiff competitive internet marketing environment.

Content is king

For a successful contextual link building strategy, webmasters need to focus on content. Creating high pagerank contextual backlinks requires developing superior quality content that is unique, original, and related to your specific business segment. The number of words in the content may range from 250 words to 500 words or more. However, the articles must provide interesting data about the specific business segment to ensure that the users are given the information that they are searching. Webmasters must insert the relevant keywords and/or key phrases within these articles. The anchor text must be highlighted and hyperlinked to enable users to click on the links and be lead back to your site. The search engine spider bots will be able to correlate a relevant hyperlink with related text, therefore scoring the link as more valuable in the algorithm.

Submission to article directories

Creating content is only one aspect of the link building strategy. For the links to be effective and provide positive results, it is important to submit the articles to the various public directories, such as ArticleClick, Ezine Articles, and Associated Content. While submitting the articles to the directories, webmasters must initially begin with directories that have a lower pagerank as the rules and regulations of these directories are less stringent. After succeeding with lower PR directories, webmasters can submit to higher pagerank directories. These directories are often visited by the search engine spiders during an online search. Article submission with anchor text related to your niche is one of the most effective methods of creating contextual backlinks.

Forums and discussion boards

Another method to create contextual backlinks is using forums and discussion boards related to your business niche. Webmasters must first research online to find such forums and discussion boards that are relevant to their niche and are ranked with a higher pagerank. Individuals may then leave comments or add their views within the discussion. Anchor text backlinks can be added to these comments, which are provided with the webmaster’s signature. Webmasters are advised to leave comments at regular intervals to ensure that the inbound links are not deleted. This ensures that you are able to bring in more traffic to your site with the use of content backlinks originating from related sites.

Blog creation

Webmasters should create their own blog kingdom to create effective inbound links. With their personal blogs, webmasters do not have to ask for permission to include anchor text hyperlinks, content, or the frequency of posts. Piggy backing on established platforms, such as Blogger, Xanga, or Word Press is recommended for higher pagerank backlinks. While posting to the blogs, you must ensure to use original content even if it is not very well written. This ensures that the post is picked by the search engine spiders because of its uniqueness. Moreover, while creating the hyperlinks with anchor text, it is recommended to place these at different locations, which include the beginning, middle, and the end of the post.

Using private networks for link creation

All the above-mentioned methods require webmasters to spend a certain amount of time to create effective contextual backlinks. If the individuals do not have the time to create numerous blogs or post a large number of unique articles to public domains, such individuals may choose to work with the private networks. However, the private networks entail a membership fee to provide access to the webmasters. Nonetheless, the private networks provide the advantage of giving access to previously untapped sites and new IP address links that would not be obtainable in other circumstances. The private networks have strict rules about the originality of the content. Moreover, the content must not appear as spamming in order to be acceptable by a private network.

Other methods to acquire content backlinks

Submitting to public domains is regulated by the rules and regulations of the specific domains. Membership with private domains is an expensive affair and is also regulated. Moreover, both these options do not provide control to the webmasters. Therefore, some individuals may choose their own private networks, which require some level of skills, knowledge, and capital investment.

Another method to procure contextual backlinks is buying expiring domains at daily auctions on the Internet. Webmasters can choose the type of links they want to acquire and the amount they would like to spend on buying these domains. The amount payable for a domain depends on its pagerank, name, and the backlinks provided. However, webmasters need to know that after buying the domains, they will need to host these on different C Class IP addresses to ensure that Google and other search engines provide a higher value to the links. Webmasters can procure a large number of quality inbound links using the above-mentioned methods, which include public and private article directory submission, public blog posting, and interval guest blogging.